Ethical Combination of Banking with a Reward System

The app introduced a unique system where users earned tickets for everyday banking activities and could use them to enter weekly draws. The challenge was to design this feature in an ethical way – to make it a reward, not gambling.

Solution

Users never had to pay to participate – tickets were earned through normal app usage. This kept engagement high without financial risk. Since we structured it as a bonus system rather than a betting model, the result was an ethical and engaging experience that met both regulatory and user expectations.

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Fraud Prevention Without Built-in Tools

Fraud is always a high risk in banking apps, but the banking provider lacked built-in fraud detection tools. We needed a way to track and prevent fraudulent activity on our own.

Solution

We worked closely with the provider to strengthen fraud monitoring and implemented additional security tools. Our team quickly responded to potential threats and set up extra tracking systems to detect suspicious behavior and block fraudulent users before they could exploit the system.

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Work with an External Marketing Team

The client had their own marketing team, so we had to ensure branding, communication, and product positioning matched while keeping development on track.

Solution

We kept communication open and made sure marketing efforts and product updates were in sync. We adjusted our workflows so that both teams had what they needed, and we helped everything run smoothly.

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Budget-Sensitive Development

The client needed a well-functioning product but had strict budget constraints. So, we had to optimize resources without sacrificing quality.

Solution

We consistently maintained a cost-performance index of 100% or higher and made smart technical decisions to keep development efficient. This approach allowed us to stay within budget and deliver a strong final product.