Why Uptech?

200+

Software solutions delivered

80%referral rate

Clients recommend our services after working with us

8years of experience

in software development, design, QA, and product discovery

Top B2B

Service Provider by Clutch

What Software Product Discovery Services We Offer

Market and Competitor
Analysis

Our discovery team helps you uncover hidden opportunities in the market through in-depth market and competitor analysis. We assess current market standards, popular features, and your competitors’ offerings to identify gaps and areas where your product can stand out.

User
Research

Your users are at the heart of product discovery. Our team conducts detailed interviews and surveys to gather valuable insights into user behavior and preferences. We then use this info to model a product that fulfills your needs and delivers an exceptional user experience.

Business Goals
Definition

We define your business goals through stakeholder interviews and create a strategic framework for your project. Every aspect—timeline, budget, and features—is aligned with these goals to ensure your product delivers measurable results, drives success, and supports long-term growth.

Roadmap
Planning

At Uptech, we craft a detailed strategic product roadmap for your project to outline your project’s long-term vision and goals. We will use this roadmap as a reference for other planning tools, including Gantt charts and work breakdown structures, to ensure smooth delivery.

Wireframing
and Prototyping

Our team develops detailed wireframes and interactive prototypes to give an early glimpse of your product’s design and functionality. These visual blueprints allow us to test usability, gather valuable user and stakeholder feedback, and refine the design and UX for better results.

Tech
Assessment

Based on brainstormed solutions, we thoroughly evaluate your product’s technical feasibility. We analyze the optimal tech stack, infrastructure requirements, scalability potential, and integration capabilities to ensure the product is robust, adaptable, and built on a solid foundation.

Time and Budget
Estimation

Once the roadmap and tech assessment are done, we’ll provide a detailed timeline and budget estimate. We factor in scope, resources, and complexity to accurately estimate costs. This sets clear expectations and keeps the project on track, with room for adjustments as needed.

Software
Development

Based on the results of our software discovery services, we proceed with either a proof-of-concept (PoC) or a Minimum Viable Product (MVP). We build your app using customer journey maps, prioritized features, and validated prototypes, and iterate on them later.

Anastasiia Kazakova

Anastasiia Kazakova

Product Manager at Uptech

Get a free consultation and project estimate!

Contact us

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Our Successful Cases

Nomad

Nomad

Real-Estate Digital Platform

Nomad is a digital platform for buying and renting homes in Dubai. We helped Nomad turn a traditionally complicated offline routine into a smooth online experience.

View Case Study

View Case Study

Eatable

EaTable

Web Platform For Ghost Kitchens

EaTable is an extra gas pedal for the restaurants. They partner with existing restaurants to do the cooking and help them with the delivery.

View Case Study

View Case Study

Plai

Plai

People Performance Platform

Plai is a modern people and performance management tool for forward-thinking organizations. Plai helps teams stay in sync, grow, and focus on what matters with OKRs.

View Case Study

View Case Study

Daniel Piehler

"Uptech is able to take an idea from concept to development. I was definitely impressed by the intellectual rigor that goes behind their mindset and organization of the workflow."

Daniel Piehler CO-FOUNDER & CPO at NOMAD

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Our Core Industries

Every industry needs solutions that can handle specific business logic, from simple to complex. We offer product discovery solutions that address the unique challenges and requirements of various industries. Here’s our core industries.

Fintech

Uptech’s discovery process for fintech emphasizes security, compliance, and user-friendly design.

Healthcare

In healthcare, we prioritizes data security and user needs. Our discovery process involves patient and provider insights.

Real Estate

For real estate, our software discovery identifies user and market needs, enabling the development of platforms with features like virtual tours and streamlined transactions.

Retail & eCommerce

We analyze consumer behavior and trends, and craft personalized shopping experiences, secure payment systems tailored for modern retail demands.

Logistics

In logistics, we enhance supply chain processes through real-time tracking, smart routing, and operational improvements.

Product Discovery Phase Deliverables

When you choose our software product discovery services, we make sure every step is measurable. From start to finish, we document each stage and deliver key outputs, including the business model canvas, customer journey maps, project roadmap, and more.

Business Model Canvas

We create a business model canvas to outline the key components of your business, such as value propositions, customer segments, revenue streams, and key activities.

Value Proposition Canvas

At Uptech, we review your customers’ needs, pain points, and desires to ensure the product addresses key challenges, fits the market, and stands out from competitors.

Persona Profile

A persona profile represents your target audience. Here, we outline key demographics, goals, challenges, and behaviors of your target audience.

Usability Testing

During usability testing, we observe how real users interact with your product to uncover usability issues and gather insights.

Hypothesis Table

All assumptions we make about your product’s features and functionality are captured in a hypothesis table. We then use this table to validate our ideas through interviews, surveys, and testing.

Technical Design Document

We define the system architecture and key technical components in a technical design document.

Wireframes & Prototypes

Wireframes outline your product’s layout, structure, and key features, ensuring alignment among stakeholders. We then create a clickable prototype to validate concepts.

Timeline & Cost Estimates

We provide a detailed cost and timeline estimate with key milestones, anticipated expenses and deadlines to guide software development and keep progress on track.

Project Roadmap

The project roadmap outlines key goals, features, and deliverables. It helps us stay focused on the big picture while tracking progress through each stage and manage resources.

Software Requirements

We define both functional and non-functional requirements in a software requirements specification (SRS) document. It helps us build exactly what’s expected and can create accurate test plans.

Software Product Discovery Process

01

Collect Product Information

We begin by gathering all available details about your project, including your business model, research, wireframes, and other key documents to get a clear picture. We then talk to your team and key decision-makers to align our discovery with their product vision. With all that valuable input, we create a general outline to map out your project and uncover fresh insights.

02

Establish Success Metrics

After collecting all the necessary information, our expert team defines clear success metrics to ensure each development stage aligns seamlessly with your business goals. We also identify the pain points the solution will address and prioritize features accordingly. Later, we’ll use these success metrics to assess the MVP’s effectiveness and make any necessary adjustments.

03

Product Studio Session

To ensure a great UX, we host a collaborative product studio session where we visualize your users, map their journeys, and outline hypotheses. At Uptech, we create proto-personas to highlight your users’ traits and predict interactions with your app. Using a hypothesis table, we track assumptions, experiments, and outcomes to identify the features your users truly need.

04

Conduct User Interview

Next, our team conducts interviews with real users to validate and refine the proto-personas and hypotheses we developed earlier. We ask targeted questions, test our ideas, and adjust the persona according to their needs, pain points, preferences, and other relevant details. We ensure that the proto persona is updated as needed since we will use it to shape your product.

05

Brainstorm Solutions

With the business model canvas, user journeys, personas, and hypotheses in place, we move on to a design studio session. In this session, our team brainstorms and refines ideas to find the best solution for your project. We explore different concepts, prioritize features, and evaluate functionalities to make sure everything aligns with both user needs and business goals.

06

Build Prototype

Using the User Flow Diagram as a foundation, we connect pages and content through wireframing to create a clear and smooth interaction flow. We then build a clickable prototype that brings the envisioned features and functionality to life. This interactive prototype allows users and stakeholders to engage with the design, which helps offer valuable feedback.

07

Validate and Improve the Prototype

Once the prototype is ready, we evaluate how easily users interact with it and identify any issues that could hinder their experience. Using structured usability tests, scenarios, and questions, we gather feedback to refine the prototype. Then, we move on to creating your project’s technical design document, timeline, and cost estimate for the next phases of development.

08

Develop MVP

With the validated prototype in hand, we proceed to develop your minimum viable product (MVP). Our team writes the necessary code, builds the infrastructure, and works on both the front-end and back-end to create a fully functional product that meets all your requirements. We then push updates to add more features and improve the app based on user feedback.

Why Choose Software Product Discovery with Uptech

You bring the idea; we handle the validation and the entire software development process. Here’s why clients—whether startups or established businesses investing in new software — trust our Uptech discovery team.

Proven Track
Record

80% of our clients come from referrals, which speaks to the success we’ve built over our 8 years in software development. With over 250 projects completed, we’ve consistently relied on expert product discovery to lay the groundwork for each project and ensure strong results.

Product
Mindset

Every product we create is designed to deliver unique value to your business. With a strong product mindset, our experts ensure that your app not only addresses key user pain points but also provides tangible value, drives profitability, and supports your long-term goals.

Agile
Approach

We adopt Agile practices to break projects into manageable chunks, which allows for flexibility and iterative progress. We tackle tasks step by step, gather feedback, refine our approach, and repeat the process to ensure continuous improvement and alignment with your goals.

Fast
Time-to-Market

Through the discovery process, we set clear expectations and define key success indicators from the start. With this clear view, we proceed with MVP development efficiently, which allows us to quickly launch your app to the market and push timely updates as needed based on feedback.

Transparent
Communication

At Uptech, transparency is key to our success and smooth collaboration. We assign a dedicated project manager who keeps you informed about every important detail, including updates, project status, budget, resource requirements, and more.

Flexibility and
Scalability

As your project evolves, we adapt to changes and ensure continuous progress. If your needs shift or you require additional team members, simply let us know, and we’ll swiftly onboard the right experts to ensure everything stays on track and meets your objectives.

Choose Your Engagement Model

Dedicated Development Team

Hire a fully managed team, including ML experts, who work exclusively on your project. This model is best for long-term projects that require dedicated attention and expertise.
Pricing Model
Time & Material (T&M) with an option for a monthly retainer that allows for predictable budgeting and resource allocation.

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Team
Extension

Augment your existing team with specialized ML professionals on an as-needed basis. Ideal for projects that require specific expertise or additional resources temporarily.
Pricing Model
Hourly rate, dependent on the level of expertise required and the duration of engagement.

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Project-based
Model

Complete project handling from start to finish by our team of ML experts. Suitable for clients with defined project requirements and deadlines.
Pricing Model
Fixed price for projects with well-defined scope and deliverables or T&M for projects likely to evolve in scope.

Request a team

Request a team

FAQ

Have a question about product discovery services? Maybe we can answer it here.

What is the software product discovery process?

The Software Product Discovery process is where we dive deep into your idea to define its potential, identify your users’ needs, and outline a clear plan for development. It’s all about turning product ideas into actionable insights and ensuring we’re building the right product for your business and audience.

Why is the discovery phase important for software development?

The discovery phase saves time, money, and effort by setting the foundation for success. It ensures we understand your goals, define the core features, and address potential risks before development begins. Think of it as creating a roadmap to guide your product journey.

How long does the software product discovery process typically take?

On average, the discovery phase takes 4–6 weeks. However, the timeline may vary depending on the complexity of your project and the level of research you need.

What steps are included in the Software Product Discovery process?

Our process includes understanding your vision, researching the market, defining user personas, creating wireframes, validating ideas, and planning the MVP. It’s a mix of strategy, research, and creativity.

How do we tailor the discovery process for different industries?

We customize our approach by understanding the unique needs and challenges of each industry. Whether it’s fintech, healthcare, or logistics, we analyze market trends, user behaviors, and compliance requirements to craft a tailored strategy.

How do we ensure user needs are accurately identified and addressed?

We engage real users through interviews, surveys, and usability tests. By focusing on their pain points and behaviors, we design solutions that truly meet their expectations.

For how long are we in the market?

In 2016 we started as a small mobile app development team that builds apps for Android. Now, we have grown into a software design & development company with highly professional Designers, Product Managers, Back-end & Front-end developers, iOS&Flutter Developers, and QAs.

Do you sign NDA?

Yes, we sign NDA before starting to provide product development services with all clients. We also follow OWASP Secure Coding Practices, and GDPR. We understand the importance of protecting your ideas, business strategies, and proprietary data, and we mean it. Our team operates under strict security protocols to maintain the privacy of your project from start to finish. If you already have an NDA prepared, we’re happy to review and sign it. Alternatively, we can provide our standard NDA template for your consideration.

Have a project in mind?

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Uptech is a trusted software development company

200+

projects delivered

4.9

review rating on Clutch

12

countries client coverage

80%

referral rate

Trusted by

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Uptech is a top-rated app development company. Over 8 years of work we've helped over 200+ companies to build successful mobile and web apps.

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